Toro Company is one of the world's leading manufacturers of equipment for auto-irrigation and landscape design.
Toro Company is one of the world's leading manufacturers of equipment for auto-irrigation and landscape design. Toro’s company has a large number of competitors, but almost none of them can compare with the company's various proposals, mainly focused on maintaining lawns and landscapes in a beautiful, productive and eco-friendly state. Toro’s customers are the “caretakers” of the environment, nature, whether golfers, gardeners or homeowners. They want and need integrated products and systems that create, maintain, enhance and preserve beautiful landscapes. Toro is a leader in both lawn maintenance and underground irrigation of golf courses, sports fields and other “professional” establishments, and also has a strong position among homeowners and consumers in the market with brands such as Toro Lawn Boy, Toro Wheel Horse, Lawn Genie. Being more diverse, Toro generates more than 55 percent of its income from professional lawn care products, with consumer products to account for balance. In addition, the company produces a larger share of total revenues outside the US and Mediashout 22 percent in fiscal year 1997.
Founded in Minepolis in 1914, the Toro Motor Company was established by the heads of the Bull Tractor Company - (“bull tractor”), among which was J.S. Clapper, he became Toro's first president for the production of engines and other machined parts for use in the parent company, Bull Tractor. When the Bull Tractor Company closed in 1918, at about the same time as Deere & Company, and the competitors strengthened their positions in the agricultural market, Toro was forced to take care of itself. The US entry into World War I in 1917, however, created a demand for steam engines for merchant ships that supplied supplies. There was a need for Toro to launch a new product at the end of the war. In 1920, Toro Motor became the Toro Manufacturing Company. The first product that bore the name of the company was Toro cultivator (Toro - two row - 2 rows), which turned into a tractor. But the widespread economic depressions among American farmers in 1920 knocked down the company, the warehouses were overcrowded, and it needed to sell new products that farmers did not buy. In 1921, Toro had the opportunity to strengthen his power and have a profitable business in the long term. The chairman of the gardening committee in Minnesota turned to the company with an unusual request: could they develop a special tractor for cutting down trees? The solution was a tractor equipped with five 30-inch lawn mowers, which allowed gardeners to reduce 1/3 of the time it took to use the original method. This relatively simple invention led directly to a machine-driven drum mower, the founder of the modern mower industry.
Due to the increasing emphasis on the production of professional products and the more aggressive pursuit of foreign markets, the company Toro recovered from the “dark days” of the 1990s. By fiscal year 1997, net sales exceeded $ 1 billion for the first time, and net income was $ 36.5 million. Fiscal 1998 did not start as well, mainly due to the consumer product line, whose sales fell by 8.5% in 1997. In May 1998, Toro took up the "plan to increase profits," aimed mainly at changing work with consumers. The plan envisaged a significant reduction in the number of models of mowers, tractors and other equipment for the garden, Toro closed plants in Sardis, Mississippi and sold the processing equipment manufacturing business to Leeds, Alabama-based Precision Husky Corporation, revealing that these products are incompatible with the main products the company. Perhaps the most significant change came in the form of an expansion of the distribution network - for the first time products of the Toro brand began to be sold in shopping centers. This change, most likely, caused the consumer to buy products at retail in large shopping centers.