The success of Mercury Marine did not come by itself. Since its foundation in 1939, Quality, Innovation and Reliability have become the key to this success. The significance of these three components of the forward movement for Mercury over time has only increased.
The story of Mercury Marine, a member of the Brunswick Corporation group, began with the Kiekhaefer Corporation, Sideburg, Wisconsin, USA. In collaboration with his associates, Karl Kikhafer designed and built a boat engine, which was clearly ahead of the technical level of the late 30s of the last century. This engine gave a powerful impetus to the development of Mercury Marine as a leading manufacturer of ship propulsion systems. For 66 years, Mercury Marine has grown from a modest group of enthusiasts into an internationally recognized leader in the field of engine design and production, able to foresee and exceed the expectations of amateurs and professionals.
Mercury Marine today is: More than 60 production and service facilities. 7,000 employees worldwide. Products sold in more than 160 countries. Mercury Marine's philosophy is to be a leader. Mercury products continue to be leading in the industry, in fact in every category of products for water recreation, wins almost all speed tests, winning the hearts and souls of potential navigators around the world. Speed - but more ... power and top quality. Only Mercury Marine will offer both at the same time. As in the distant 40s, to this day - Mercury Marine is the market leader, producing reliable, powerful, economical equipment, never ceasing to amaze its customers with constant innovations, sets standards to which other manufacturers are equal.
In 1961, Mercury Marine merged with Brunswick Marine Corporation. Brunswick Marine sells Mercury Marine products in Europe.
In the spring of 2007, Brunswick Marine changed its name to Brunswick Marine in EMEA, it entered into force on March 1, 2007. This is due to the change in the structure of the corporation, the launch of a new business model and the expansion of the geography of activity.