Harley-Davidson Motor Company (Harley-Davidson, NYSE: HOG, formerly known as HDI) is an American motorcycle manufacturer and certified supplier of military products for the US Armed Forces (since 1982), based in Milwaukee, Wis., with manufacturing facilities in other regions of the United States and outside the country. The company produces and sells heavy motorcycles designed for driving on the highway.
The peculiarity of Harley’s marketing policy is the creation of a community of people loyal to this particular brand. In addition to motorcycles, the company produces many consumer goods with the logo of Harley-Davidson. Clothes, shoes, furniture, dishes, produced under this brand, allows you to create a kind of lifestyle from Harley, which makes the bike truly cult. Also, every owner of any of Harley’s motorcycles has the opportunity to join the brand’s community of motorcycle owners of this brand (H.O.G. - Harley Owners Group). Today H.O.G. - the most numerous club of motorcycle enthusiasts in the world, with more than a million participants. In 2008, the company bought 100% of the shares of the MV Agusta Group company from the Castiglioni family, which manufactures motorcycles under the MV Agusta and Cagiva brands.
Harley-Davidson Motor Company produces custom, cruiser and touring motorcycles and offers a full range of spare parts and accessories for Harley-Davidson motorcycles, as well as equipment, gear and a variety of related products.
As a rule, the buyer of the motorcycle Harley-Davidson carries out his long-cherished dream of a beautiful car that feeds the fantasies of the life of a biker. These powerful and beautiful cars for many symbolize the freedom of the open road and communion with the brotherhood of motorcyclists. The brand continues to grow and develop, opening up new markets and lines of business. In addition to the traditional families of classic motorcycles, at the end of 2013, the brand presented the Street model with an engine capacity of 500 and 750 cm3. This model is designed to complement the model range with a compact motorcycle for everyday urban use.
In 2013, the tourist motorcycle platform was also radically updated, which was called the Rushmore project. Motorcycles on the new platform have become more comfortable and technological. So for the first time the classic model received a combined air-water cooling, a combined braking system with automatic distribution of forces and a multifunctional entertainment audio system with a navigator, built-in intercom and voice control.
In June 2014, the presentation of the first LiveWire electric motorcycle took place. This model is not yet for sale and is undergoing sea trials, during which Harley-Davidson plans to collect information about customer feedback, their wishes and the requirements they place on a motorcycle of this class and design.
The model range of the brand is very diverse and includes the main line of motorcycles: Street, Sportster, Softail, Touring, Trike. In addition, there is also a line of specially modified motorcycles by the factory custom atelier CVO (Custom Vehicle Operations). The key difference between the CVO models is manual assembly, special graphics and accessories, as well as the most powerful engine of 117 cubic inches (1.92 liters).
In each line there are motorcycles with a predominance of dark tones and a minimum of chrome in the finish, the so-called line of Dark Custom.